Cadbury- Darkmilk
Role: CREATIVE DIRECTOR
Dark chocolate is a taste suited to a more mature palate. Darkmilk was created to capture the intensity of dark, but deliver the creaminess of milk.
It’s made for those who remember taping the Top 40 on cassette, so who better to tell us about this new chocolate, than the stars they grew up with.
We created tactical proximity posters to really strike a chord with our audience. We also struck gold when we found out that Take That and The Spice Girls were heading out on tour.
