Target Darts- Dance With the Devil
Role: DIRECTOR
With World Champion Dimitri Van den Bergh joining the fold, Target Darts wanted a film to accompany this major signing. Played out during a live international reveal, the treatment played off of Dimi’s persona as ‘The Dream maker’. His dreams are the thing of nightmares for others.
AXA- Lead the Future
Role: DIRECTOR
Not wanting a regular corporate video, AXA XL approached me to direct a series of films, the first being this; an introduction to the Lead the Future Program, where current senior leaders pass on advice and personal insight to those about to step up to management roles.
The treatment stressed the importance of capturing these moments with a candid, one-to-one tone, with a certain approachable intimacy.
Script Development
Role: DEVELOPMENT EXECUTIVE
My first love is film, and there is no doubt that it has played a hugely important part in my work as a creative. Working as a First Assistant Director, I tended to join the creative process at the final stages before overseeing filming, and this is something that jarred a little. If I was about to film Draft 16 of a script, I often wondered about the other 15. What was the first draft like?
I have brought the practical knowledge built over years in production and my passion for great narrative together with my strengths in spotting the potential of an idea. It’s a dream combination that I have been working towards for some time, and I am honoured to be working with international producers and production companies to discover new scripts, as well as directly with writers, collaborating to shape and develop story and dialogue.
Shiny shiny
I’m pleased to have been once again invited to act as a judge (Film category) at the Creative Circle Awards 2022. I’m looking forward to seeing how directors and production companies have continued to work around the shoot restrictions of 2021. (Bribes welcome, by the way)
It runs in the family
Being home more than usual during the pandemic, the kids have seen me script writing, storyboarding, and editing more than they normally would. A wonderful benefit in this is that it seems to have sparked an interest in directing, especially in my son. He’s been dropping treatments on my desk for ideas he’s had, and when he got a skateboard for his 8th birthday, he suggested capturing his new hobby on film. “Daddy, can we make a skate video?” You’re damn right we can.
Storyboarded and Directed by Master I Lawrence
Cadbury- Donate your words
Role: CREATIVE DIRECTOR
After the success of the opening phase of ‘Donate your words’, the next iteration of the campaign focuses on the wonderful stories that older people have to tell us.
It’s less “Are sleeping well?” and a bit more "Tell me about kissing the most famous rockstar on the planet".
Bensons for Beds- Sleep Well. Stay Well
Role: CREATIVE DIRECTOR
Bensons were due to release a TV trading ad the week that the Covid-19 pandemic hit the UK.
Knowing that usual trading would be unlikely, we were tasked with creating a brand response TV spot to take its place during the reserved media slots. With no time or potential to shoot our own film, we had to work quickly, writing, sourcing footage, recording the VO and editing the various deliverables in 4 days.
Making sure we weren’t guilty of profiteering from this terrible situation, we concentrated on highlighting the benefits of sleep, both physical and mental, and how important a clear mind will be during this strange and testing time.
UN Call to Creatives
Role: CREATIVE
Initiated by the United Nations (UN) through the World Health Organisation (WHO), the global call out was broken down into various categories, all created to explain or encourage the steps people can take to slow the pandemic.
Below are a couple of my ideas.
Sitcoin- Turning time spent at home into a currency.
The Panic Buy Amnesty- Making amends for your inconsiderateness.
