Cadbury- Big Taste

Role: CREATIVE DIRECTOR

After winning the Cadbury business , this was the second brief for the Agency, the first being Dairy Milk ‘Mum’s Birthday’.

Although we were still developing our new tone of voice, we knew that all of our work had to feel real, relatable, warm, and with generosity at the heart.

The brief was to bring recognisable sharing moments to life, with a couple of tactical executions thrown in.