Paddy Power

Role: CREATIVE DIRECTOR

When a tactical brief for Paddy Power comes in, you make time for it.

You may already be stacked, but who needs sleep anyway?

With their love of mischief, and their aim to constantly push limits, and buttons, you grab every opportunity going.

“You’ve got 24 hours. Go.”

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Loyalty’s Dead, Live for Rewards

Paddy Power never shy away from getting behind the ideas that might raise a few eyebrows. And this was no exception. With a brief for a new reward scheme that focused on the real reason for loyalty, there was only one ambassador that fit the bill.

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