F&F- In a World…
Role: CREATIVE and CREATIVE DIRECTOR
Traditionally ‘Back to School’ adverts are a somewhat contrived affair. With the brief to use customer testimonials in an engaging way, we decided to bring a bit of Hollywood to F&F, achieving 2.1 million views within the first three weeks.
We created six sheets that we placed in sites amongst other film posters.
As well as other tactical media buys.
