Suzuki- The World’s Most Experienced Car

Role: CONCEPT and CREATIVE DIRECTOR

The Suzuki ‘Swift List’ campaign was aimed at the younger end of the driving age-group, and was focused on how this affordable, sporty, accessible car could be at the centre of a more exciting and versatile life. It portrayed a unique and fun list of activities, essentially ‘100 things to do before you grow up’, in order to inspire drivers to the possibilities ahead.

Our brief was to take this ideology from screen to the forecourts across Europe, to ultimately encourage customers to book test drives.

We created ‘The World’s Most Experienced Car’. 

One single Suzuki to live all of the activities through, collecting bumps, scrapes and a fair few destination stickers along the way, and become the focus of all online activity.

We created content that saw a vlogger given a Swift to take on #TheSwfitList challenge, completing as many adventures as possible.

As this one car makes its way across Europe, at each border it is handed over to that country’s top influencer, taking up the challenge of carrying out the next leg of experiences.

These challenges are set by the followers as well as the influencers themselves.

At each major city, a member of the public is invited to join in on the adventure.